Strategic Messaging & Inclusive Branding

Prolifiq Software – a pioneer in medical sales enablement – sought to reimagine its brand presence, aiming to deeply resonate with potential clients. Grounded in a mission to improve patient outcomes by recontextualizing software's role in life sciences, their core belief was that service is paramount in SaaS and that business software should be as elegant and user-centric as consumer software.

Our collaborative effort brought this vision to life. We embarked on an immersive rebranding journey, delivering a new brand identity that epitomized Prolifiq's bold, innovative, and authentic voice. I ensured precision and brand compliance, crafting materials that underlined Prolifiq’s commitment to putting patient outcomes and service at the forefront – an embodiment of humanity over profit.

Integrated Brand Evolution: Content + Design

Inclusive Branding & Messaging Blueprint

Introduction slide titled 'Meet Prolifiq' with a photo of a person in scrubs smiling at the camera. The slide describes Prolifiq as a continuously evolving entity and the purpose of the document.
Slide detailing Prolifiq's positioning statements including mission, purpose, vision, and core beliefs.
Slide presenting Prolifiq's brand development approach, emphasizing promise, context, and value.
Slide defining Prolifiq's brand voice as bold, innovative, established, and sophisticated.
Slide providing an 'About Prolifiq' paragraph, highlighting its foundation in 2000 and its service to the medical tech and pharma sectors, accompanied by a close-up shot of a medical professional's ear with a stethoscope.
Slide with headers and CTAs for Prolifiq's marketing collateral, including phrases like 'Think beyond the status quo' and 'Take the Lead.'
Slide containing body copy for Prolifiq's branding in short, medium, and long versions.

Engaging Digital Outreach: Social Media & Email Marketing