Lifestyle Ad Series

Challenge:

Intel had developed Optane technology, a pioneering solution with dual offerings: a high-speed memory accelerator and an unparalleled SSD. But, despite its revolutionary capabilities, the tech world, even Intel's own sales professionals, were unsure of its functionalities and benefits. As a result, the product had spent considerable time on the market without the anticipated traction.

Approach:

content strategist and quality assurance lead,. Together with my team, I developed a trio of 30-second videos, each precisely tuned to resonate with its target audience.

Merging live-action with dream-like animated overlays, we immersed viewers into idealized scenarios. Gamers shifted from cozy living rooms to buzzing LAN parties, streamers were surrounded by the electrifying ambiance of esports, and content creators visualized their work coming alive, accentuated by the NUC's capabilities.

Results:

The end product was a compelling series that not only showcases the Intel NUC Extreme's versatility but speaks directly to the heart of each user group, capturing their dreams, aspirations, and the power of technology to make them a reality.