Case Study Transformation & Web Engagement

Challenge:

Intelsat, at the forefront of satellite solutions, possessed a treasure trove of case studies filled with invaluable insights and triumphant tales. Yet, these narratives were locked within static PDFs, limiting online engagement. Intelsat recognized that to remain relevant in the fast-paced digital age, a change was imperative.

Approach:

  1. Adapting for Digital Engagement: I ushered the content from static PDF confines to an interactive, online-friendly platform. This shift wasn't a mere medium change; it demanded a reconfiguration aligned with contemporary web consumption patterns.

  2. Designed for Skim-Readers: Embracing the fact that digital audiences tend to skim, I steered their experience using distinct headers. Dense narratives were restructured into bite-sized chunks, with pivotal points presented in bullet format for quick grasp.

  3. Highlighting the Impact: Each of Intelsat's case studies held striking data and revelations. By placing these in visually captivating callouts, I ensured that Intelsat's notable contributions were instantaneously evident.

  4. Revitalized Narratives: Ensuring the content stayed current and compelling, I meticulously revisited and refreshed each study, rewording sections for clarity and updating any antiquated details.

Results:

The feedback was overwhelmingly positive. Not only did Intelsat's clients express appreciation for the revamped case studies, but the new format also saw considerable engagement on their website. The transformed case studies now stand as both a testament to Intelsat's industry-leading role and my dedication to producing content that authentically connects with a digital audience.